I went to my local Pret yesterday for my freshly squeezed carrot juice.
The price had increased from £1.80 to £1.89.
The prices of the other Pret products had risen also.
There were a few murmurs of discontent about this but the queue was just as long as normal, if not longer.
I like my carrot juice from Pret as this product is good for me, makes me feel good and I like the way it is served by very friendly people, in a very cool environment and, imho, by some very sexy ladies. Puts a smile on my face first thing in the morning!
When I cannot have my carrot juice on my holy days, I usually pop into Pret (after the morning rush hour) just to say hello to the manager and the girls… and they treat me to some chilled tap water!
The unquantifiable, intangible benefits out way the drab, quantifiable, monetary value.
Do you get what I am saying?